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There are two ways in which the strategy of SEO can be divided and this includes on-page SEO, off-page SEO. People can use any of these techniques to increase the rankings of their websites. Let me tell you about these techniques in detail, which will also tell differences between them.
Another name of on-page SEO is on-site SEO. This technique helps in optimizing different pages of a website, which increase its rankings. There are many factors included in on-page SEO and these are discussed here.
1. Title Tags
The title tags can be used to include the keywords for each page. People need to think about an effective title tag, which must include the keyword for a popular page.
H1 is the tag, which is used to give largest headings for a topic in a page. Search engines focus on these headings and people need to target the keywords in these headings. These headings must also target the content written under them.
3. URL Structure
If there is a possibility of putting keywords in a URL, people must go for it. There is no need to do so for an existing URL but for new ones it can be done.
4. Alt text for images
Alt text can be added to a URL or image. This text is not visible to a user unless he hovers the mouse cursor on it. The text helps the users to understand the purpose of the image. Search engines also use the same technique by going through the description mentioned in the alt text. It is a good technique to include keywords in the alt text, which will help the search engines to understand the content of the page.
5. Speed of page loading
A search engine wants that users can find the required content as soon as possible. This is why people need to optimize their pages so that they can load quickly and users do not get bored while seeing the page being loaded. People also do not want to visit such links again that take a lot of time to load.
6. Content of the page
The content available on the page must be useful for the people who visit it. People can search for general as well as specific topic and if they visit a page that has relevant information, they will like to see it. Another thing is that the content should be free from plagiarism and any spelling or grammatical mistake.
Internal linking is also a good thing for on-page SEO. People can visit various parts of the website through those links. If various topics in a page are also linked, people can click that link to reach the desired topic on the same page.
Importance of on-page SEO
on-page SEO is a technique due to which people and search engine can reach a website. The WebPages are easily indexed by the search engines and navigation also becomes easy. This helps in increasing the ranking of the website.
This technique is used to increase the authority of the domain. That can be done with the help of getting links from other websites. When a website gets a lot of links from other websites, its ranking increases automatically. The main factor that leads to the increase the ranking is the presence of backlinks on the website. Here are some of the ways of creating backlinks.
- The content available on the website should be accurate and to the point, as it increases the value of the website.
- Links can be generated if the content is shared on various social media websites.
- Another way is email marketing where an owner of a website can send emails to the influencing people and this may help in increasing the ranking.
- Guest blogging will also provide backlinks for the websites.
The quantity of links is very important but other things that can increase the ranking is the presence of valuable content. After getting enough links for the website, the SEO professionals think about the quality of the links. The first step, in this case, is to create the content that can be shared among the users. The quantity of links depends upon the number of competitors for a website.
Importance of off-page SEO
off-page SEO is important because it tells search engines that your contents are important to other websites. In simple, others like your content and link to your website. Backlinks are always a important factor for ranking in search engines. That way google rank your articles.
On-page and off-page SEO techniques are very useful for increasing the rankings of a website. Both of them need valuable content. Off-page SEO needs backlinks while on-page SEO is based on keywords, which can be provided in the links, URLs, and text.
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