Last Updated on 16th August 2020 by Ajmer Singh
Do you want to increase traffic on your website? If yes, we have some amazing techniques for you. Website traffic means the number of visitors on your site. In today’s competitive environment website plays a very important role. It is like your digital presence on the internet.
So How To Drive Traffic To Your Website?
Website is like your own little shop. For example, if you open a shop, what will be your goal? To get more customers, right? Now let’s assume, you move your business online.
So here, your website becomes your shop. Now, what will be your goal? To get more customers (visitors), right? Because of this, people are constantly striving to make their website better than others and increase the number of visitors.
If you own a website and wants to increase the traffic on your site, we can help you. In this post, we are going to share 20 amazing techniques to increase website traffic. But before that let’s discuss some more about website traffic.
It simply means the number of users who have visited your website. You can calculate traffic in the form of a number of visitors or sessions. There are various tools and techniques to measure traffic on your site. But don’t be dazzled by the numbers.
You need to make sure the quality of the traffic is good. Sometimes there might be visitors but no business. In this case, you need to use various strategies to improve traffic. If you have a website, you need to focus on these three things.
- Website Traffic
- Quality of Traffic
- Quality of Content
If you use proper techniques, you can improve the quality of traffic on your website along with a number of visitors. All the ways to increase website traffic can be called into two.
- Free Traffic: This way is free. You can use various techniques like SEO (Search Engine Optimization), adding blogs, marketing on social media, etc.
- Paid Traffic: We all are aware of Paid ads. Although it is a good technique, it is very costly.
You need to know the source of traffic to implement various techniques. Research, survey, plan and then decide which technique is suitable for your business. Given below is a list of paid and unpaid traffic techniques for you.
20 Amazing techniques to drive traffic to your website
Here are 20 amazing paid and unpaid techniques for you to increase website traffic.
1. Search Engine Optimization (SEO)
It is one of the most underrated techniques. All you need to do is use good SEO for your website. By optimizing your content, you can rank your website on the top search list. It will help to increase the traffic on your site. You have to use good content with it.
2. Content is the Key
If you have good content on your site, people will come back for more. Make sure you post blogs and keep your visitors informed and entertained. The pen is mightier than a sword. If you can pen good engaging content on your site, you don’t have to waste your money on all those paid advertisements. People often share good content. This way, more and more people will visit your website.
3. Go Social
You can use the social media platform to promote your website. People spend most of their time on social media. It is one of the best ways to get exposure. You can use Twitter, Facebook or Instagram to promote your website and increase the number of visitors.
Advertisement plays a very important role in promoting your website. You can choose various channels of advertisement. This technique is expensive for your business. You have to make sure the ads are driving quality traffic to your website. Make sure it is boosting your sales too.
5. Guests Blogging
With guest blogging, you have to be really careful. There are strict penalties for spams. It can be quite useful, though. You can start posting as a guest on popular websites to drive the traffic to your website. This way, their visitors can soon become your visitors. All you need is good content. Make sure you follow the standard rules while using this technique.
6. Invite other Guest Blogs
You can also invite others to post on your site. So when they promote their blog, the visitors can check your website too. Again, you have to be really careful with it. Make sure your guest blogs are genuine.
It has soon turned into a job finding site. You can create your profile here and keep posting blogs and content. You can boost traffic as well as gain many followers by doing so. With increases followers, the number of visitors will also increase.
8. YouTube Tutorials
You can make good videos and post them on YouTube. People spend too much time on YouTube. You can make interesting and funny tutorial videos and post it with your website link in the description. This way, the viewers will visit and check your website.
9. Email Marketing
It all started with Email marketing. You should never leave the email technique behind. People check their emails daily. All you need is a list of potential visitors. You can send them a subtle email about your website. Make sure you don’t bombard their inbox will messages. Draft your email wisely and lure them into opening it.
10. Update your website
You are using all these techniques to increase the number of visitors on your site. So it is very important to make your site look attractive. Keep updating your website. Delete the old content and keep posting new ones to keep the users intrigued.
11. Free Course
You can start a free course on your website. This way, many enthusiastic students will opt for it. Make sure the course is brief and provides necessary knowledge. Design the course in such a manner that the visitors will be attracted toward other things you are offering in your site.
Make sure your site is mobile-friendly. Almost everyone access websites from their smartphones these days. Your website should support all mobile platforms so that users then access it. Also, make sure your website is user-friendly. Don’t design a complicated website.
You can host webinars on your site. It works similarly, like free courses. People are eager for knowledge. You can ask them to register for webinars. You can promote webinars through social media. When you host free webinars on your site, the users will visit and explore your site.
You can post PowerPoint presentations on slide share. If your presentation is really good, people will share it with others. Your presentation might even go viral. It will provide good exposure to your website.
15. Influencer Marketing
You can also approach influential people in your field of business to promote your website. It is will be expensive, but you can drive huge traffic to your website. People always latent to these influential people. They have followers who will visit your website and even make purchases.
16. Instagram Advertisement
Instagram makes revenue form ads. You can post your ads on Instagram. They will highlight your ads to likeminded people. You can reach potential customers through Instagram. For example, if your website is about art, they will display your ads to people who search for art on Instagram.
17. Fast website
You need to make sure your website is fast. People avoid slow websites. If your website is fast, people will visit and check your website. They might even come back if you post good content. Optimize your pages, file size and plugins on your site. Make it as fast as possible.
18. Use comments
You can use the comment sections of various other blogs, videos and content to make your site known. You can engage with the users and subtly drive them to your site. Make your presence known between all those comments.
19. Attend Conference
You need to attend a conference related to your line of business. If you get a chance to speak at such conference, grab it. When you speak, you can also inform the audience about your website. It is a good platform to increase site traffic.
20. Engage the users
You need to engage the users on your website. You can use various chat and assisting features to engage the users. You can also post quiz and question son your site and ask the users to answer them. This way, they will visit your site daily. You need to keep the users entertained. Make sure your website is easy and engaging.
These are some of the paid and unpaid traffic methods. You can use these techniques to increase the number of visitors on your site. Make sure you design a simple and attractive website. Along with all these techniques, you also need to maintain your website.
Keep your website updated and fast. Nobody likes to spend their time on slow sites. Make sure your site is user-friendly and mobile-friendly. If you follow all these rules, you can easily drive traffic to your website.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a passionate blogger and with the help of his articles, you can learn WordPress & Blogging in a simple way.
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1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”