Last Updated on 8th October 2020 by Ajmer Singh
If you are accessing the excellence of search engine optimization, then you will definitely be intrigued after learning the following facts. How to optimize your website for SEO? It is amongst the most searched queries. Hopefully, your appetite for understanding the mechanism of SEO must have piqued.
SEO optimization is a fundamental technique for a website. Precisely, search engine optimization assists the site reach to the right audience by eliminating the irrelevant ones behind. The websites that are built for attracting traffic; for them, SEO optimization is unquestionably a mandatory domain.
In the article, we will be reviewing:
- To what extent does SEO affect individual websites?
- How to drive traffic from search engines?
- Keyword mechanism technique
- SEO on-page optimization
How to optimize your website for SEO
To what extent does SEO affect individual websites?
With search engine optimization, the exploration of the web page becomes accessible for the people who are looking for related titles. The optimized web page relishes enhanced visibility and consequently, traffic. SEO could also be interpreted as helping hand towards the search engine indexing, also known as, crawlers to trace and scrutinize the content.
Next crucial aspect is recognizing the essence of SEO. The optimization of web page drives traffic to the website. The traffic directly or indirectly influences the revenue generation of the business. Every day, there are millions of data searched on the internet.
These searches are directed towards the appropriate bodies according to the term and the sequence. The aim of the search could vary and about knowledge, commercial, or entertainment.
If one is looking for the latest automobiles launches, the search engine will reflect the relevant pages but alongside the places where you can purchase the product and create filters according to the user’s location. Therefore, if an automobile seller shares the location details, then this optimized web page would be crawled accordingly.
Despite the searcher’s intention, he would know from where he can buy the latest launched automobile.
Well, besides, it is also vital to differentiate between good and harmful SEO. The overuse of SEO backfires and diminishes the authenticity of the website. The good side would help the business to prosper, whereas, on the contrary, the repercussions are also apparent. Keeping the right balance of SEO keeps the traffic at par and undistracted.
How to drive traffic from search engines?
Amongst all the search engines, Google dominates the list. The ranking on the google page significantly affects the business of almost all fields. The domination of Google is because of the prominent user-friendly feature.
Putting concisely, Google gives the most relevant answers amongst the rest of the search engines and thus very popular. For driving traffic towards Google, it is essential to optimize the website with SEO and manage it accordingly.
Therefore, by understanding how Google ranking system works? The primary SEO technique would be interpreted.
To chalk out Google’s algorithm, here are a few pointers:
- The relevant content is assessed by the crawlers (search engine indexing) as they locate, find and index according to the keywords (words searcher is looking for) and other essential factors.
- Google prioritizes relevancy with high-quality content, and all this is entirely reliant on searcher’s query.
- Google retains a quality score- the same is evaluated by mapping the organic visits, and the same gets directed to the rest of the links as a whole. This factor is a significant reason for the ranking system.
Next, in the sequence is alignment after evaluation:
- The mobile-friendliness and loading speed of the website.
- The content created is original or plagiarized.
- The response of the user is very significant for the alignment in Google algorithm. The mechanism precisely scrutinizes the below-mentioned queries:
- Was the information useful?
- Has the user bounced back to the search engine and clicked on the next link available?
- Or, has the user ignored Google’s listing and clicked on the subsequent website link?
For more details check our 20 Amazing techniques to increase website traffic.
Keyword mechanism technique
The website could be optimized after recognizing the necessity of the corresponding portal. The relevant terms used in the portal when matches with the searches, the same becomes keywords and also act as the driving factor for the traffic.
As explained above, the keywords relevancy matters for a website ranking too and therefore, making the keyword management very crucial for the website.
For example, if the websites provide information about various web series, thus web series would become a prominent keyword, and words like a release date or review of web series might also aid them in drawing traffic.
Along with this, the volume of the keyword is also essential. If the keyword is searched by many then the possibility of getting several visits increases by manifold and vice versa.
Here are pivotal pointers for keyword management:
Suitable: The significant word could or not be related to the website, and the same would affect the portal adversely as the viewers visited the website due to the keyword. However, if they couldn’t find relevant information and bounced back to the search engine, then it would deplete the ranking.
Volume: The keyword used in the website can majorly be dominated by volume. The words with high volume attract significant traffic and vice versa. The management of volume keywords also helps the search engine to access the authenticity of the website.
Competitive advantage: The high volume keyword conveys chances of heavy competition, and the same can intensify the battle of getting a better rank. On the brighter side, the likewise also helps in assessing the organic traffic and thus, despite the high competition, if numerous visitors hit the website, then the improvement in the rank is rooted.
Determination of Keyword: Recognizing the demand of the target audience can solve the predicament of evaluating the most likely keywords or seed list. Determining the same could be done by comprehending-
- What is the primary requirement of the target audience?
- What difficulties are they encountering?
- How to resolve the obstacles arising?
- Address all sorts of description and in popular languages.
After ascertaining all the preceding points, the possibilities of coming up with relevant keywords would rise, and the corresponding might help in the ranking of the website.
For the readers who already have a website and wish to improve the rank chart on Google, the new generation of keywords could also help the ranking of the website.
Unfortunately, Google doesn’t list out keywords so accessing the organic keywords becomes challenging. However, the webmaster tool provides an explicit list of keywords that are used on the website and are affecting the traffic of the same. For using the Webmaster tool, one needs to create an account and register the property (website).
Visiting competitors’ websites also helps in determining keywords. The same would give a clear understanding of the fact that what keywords are working and driving the traffic.
SEO on-page optimization
After determining the keywords, the next and the most critical step is to substitute them in the content section of the portal. The page segregation should be done with a sole intention that the entire content should underline the title of the page and the same shall also act as the cradle for the rest or related keywords.
The title tag of the page shouldn’t be mixed with the headline of the page. The title tag is the name reflected on the top (also known as the name on the tab).
The position is considered ideal for placing the keyword. Google is on the endless approach of apportioning the actual content from the manipulative keyword strategy. The content available in the page undergoes the scrutiny but keeping it light on the top. Thus, the same would have a positive impact on the website.
The length of the same depends upon the characters, and it is approximately around 55-60 characters. While drafting the title tag, the judicious use of core keywords with related keywords shall bring better traffic to the website.
The next representation of the website on the search page after the title is the meta description. The same gives added opportunity to plant keywords along with a compelling summary of the page.
The readers often read the meta description prominently before clicking and thus, despite getting crawled to the top, a less satisfactory description can change the entire game.
The essence of the entire page depends on the quality of the body. The drafting of the same requires precision and uniqueness so that Google determines the authenticity of the website and doesn’t confuse it with the manipulators. Here are a few salient features to frame a compelling body content:
Engaging Content: The first point to keep in mind is drafting impressive content. The algorithm of google weighs the websites on the matrix where the user experience is primarily emphasized to judge the authenticity of the content. An interesting draft would keep the visitor hooked for a more extended period.
Thick and Uniqueness: The pages which have good content and are lengthy, are preferably more attractive for the google indexes. The small volume pages with duplicity is a severe concern for the website.
If the change is only reflected in the title and rest of the content seems to be copied, then the same can backfire. On the brighter side, the correct information with authentic content would help the website in crawling and keep the manipulators aside.
How to optimize your website for SEO?
The information provided in the article is a small prelude inside the SEO world. There is a lot of information that remains uncovered as the topic itself holds diverse sections and subsections. The readers looking for a precise yet effective way to optimize the website must begin from the crux.
Don’t forget to share and comment on your opinions to optimize the website for SEO.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a passionate blogger and with the help of his articles, you can learn WordPress & Blogging in a simple way.
1. “Be yourself. Everyone else is already taken.”
2. “First, learn the rules, then break them”