Last Updated on 16th August 2020 by Ajmer Singh
How to Use Quora to Drive Traffic on Your Website?
A few years ago nobody was even aware of Quora, and now you will find all the answers you need on Quora. Within a short span of time, Quora has become everyone’s favourite platform. Here you can easily answer to various questions. Quora has developed into a full-fledged questions and answers platform.
Apart from answering questions, there are other advantages of quora. You can use this platform to drive traffic on your website. Many bloggers and website owners use Quora to generate and divert more traffic on their website.
If you are searching for ways to increase visitors on your site, you can use the quora platform. If you don’t know how to use it, we can help you. In this post, we will show you how to use Quora to drive traffic on your site.
What is quora?
Quora is a site where you can ask questions. Your questions will be answered by people who have an account on quora. They are known as quora community.
When quora were launched in the year 2009, there were only 1500 users. And now after a decade, the number of users has grown into 200 million.
You can ask anything on quora and the answers. With the help of voting, the best answers are out on top of the list. It also has revision request mechanism where you can change wrong answers.
Why should you use a Quora platform?
Quora is not limited to a community where people share questions and answers. It has evolved into a personal branding platform. You can use this platform to build your own brand and image in the community. You can create a profile on Quora and answer question related to your line of business.
After answering the question in an effective manner, you can attach your website’s link to divert the visitors on quora towards your site. Now, that people are blocking all sort of ads on the internet, this is one of the best ways to advertise your brand.
You can establish your authority in the quora community to gain genuine visitors on your site.
- Get referral traffic for free:
With quora, you can get referral traffic for free. You don’t have to pay any money to use this platform. All you need to do is answer some question and advertise your website for free. People can use the advertisement link to visit your website.
- Get traffic from the first day:
With this platform, you don’t have to wait for traffic results. You can use two techniques to drive traffic. You can either create your own brand and ad camping, or you can answer questions. With both methods, you will get immediate traffic. It is a very active community. Get instant traffic with quora.
- Content promotion:
You can promote your content to any group of people you want. Each question asked on quora has all the details stored. You can click on the More menu to view the statistics and logs of each post. You can check who asked the question. People include their entire details with profession here. This way, you can target managers, lawyers, and bloggers to promote your content.
- Other Types of content:
You can not only include text into your content but also use other media like, images, videos and quotes. You can customize your content and promote anything you want on quora. There is no limit.
- Brand Authority:
If you simply answer the question on Quora, there will be no traffic. You need to build an authority first. Create a nice profile and enter all your details to make it look attractive. Now use various types of content for marketing your website—answer a valuable question related to your field to create an image in the community. Once people start noticing you, the traffic will start flowing in.
How to drive traffic from Quora to your website?
Now that we know how useful quora is in generating traffic for your website, its time to learn how to do it. Now, we will show you how to use the quora platform and divert the traffic on your website.
1. Select the right interest:
The first step in quora marketing is to choose the right interest. Most websites nowadays ask you to choose a few topics of your interest. It is the same with quora.
You need to choose the right topics as per your interest. These topics will be added in the feed. You will be given question as per your interest. Choose at least ten topics of your interest.
2. Create an attractive profile:
After choosing the topics of interest, you need to fill the bio column. Here is where you can make the difference. Don’t write cliché things in your bio. Keep it short and creative.
After that, you need to add a profile picture and write your name. Choose a good sophisticated picture to create a good impression. After that, you have to write your description. Keep it short and simple, easy to read.
You can add your work experience as well as hobbies to make it look good. Moreover, you can also write the names of the website you blog with.
You need to add links in your profile. Add your website’s link as well as your social media profile’s link. This will help the users to know more about you.
People will visit your profile to check your credibility. You need to add all your credentials along with your post in the company.
3. The topic for brand:
If the topic of your brand is not mentioned in the quora list, you can create it. After you create it, select the topic. The topic of your brand will be visible on your profile.
You can even add a picture and change the name of the topic. You can even merge it with different topics.
4. Content Research:
After creating a profile, you need to start with content research. Make sure the brand topic is set before you do this. Now, you need to search for questions. You will find many questions related to your interest.
You should look for questions which are not being answered. There are many questions which have only one or two answers.
Look for such questions. Also, look for the number of followers on the question. The trick is to answers question which has fewer answers and more followers. This will help you get quick votes. You can go to the answer tab to check the number of votes and answers on the question.
5. Develop an article:
When you answer the question, you don’t just write anything. You need to be aware of the topic. Instead of posting your answer directly, you need to create an article first. Write the article in such a manner that it answers the question.
Use the blogs you have already written or create an article from scratch to answer the question. Use examples to make it look attractive. You have to provide value through your article. This will help you earn a good amount of votes.
You need to add links in your answers. Don’t make the answer promotional. Rather use links in a subtle way, so that it serves both purposes. It will increase brand awareness.
Before posting your answer, SEO is so that all the keywords are highlighted. It will help to rank your answer on the top.
8. Use the community:
You need to use the community to get votes. More votes mean more recognition and authority. Getting votes will help you to rank first in the answer list.
9. Write like a professional:
You need to answer the question like a true professional. Make it different than others. You need to maintain the quality of your answer. Use these techniques to improve the quality of your answers on quora.
- Visual Content: people hardly use visual content on quora. It is mostly texts. You can add visual content to make the answer look easy. Use screenshots, images of graphs and statistics.
- Proper Formatting: Use headings and subheadings. Use pointers and numbers to divide the articles. Make a small paragraph to make it readable.
- Be exhaustive: Make sure you don’t leave any room for doubts with your answers. If the users find everything they look for in your answer, they will not search for any other answer and vote for you.
- Natural language: Use simple and natural language. Don’t use complicated language. Use examples. Make the answer easy to understand. You don’t have to make it complicated and lengthy.
- Links: Add links only if it is necessary. If you add links with all the answers, it will look rather promotional and not informative.
How to use Quora to drive traffic on your website
By following these steps and using these techniques, you can easily use the quora platform to drive traffic on your website. All you need to do is create a good profile and start answering questions.
You can attach the link to your website, so that along with reading the answer the people can visit your website too. It works like referral traffic. With good quality answers, you can drive a good amount of traffic on your site in a short span of time.
You can also follow our Quora Space – FindMyTricks – WordPress For Beginners
Now I hope you understand how to use Quora to drive traffic on your website. Don’t forget to share it with your friends.
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Ajmer Singh is the Founder & Author of Findmytricks. He is a passionate blogger and with the help of his articles, you can learn WordPress & Blogging in a simple way.
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